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The book
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About the book
Everything you need to know about Madvertising: what it’s
about, what it contains and how it can help you.
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About the
author
Who is Gil-Ad Schwartz and why should you listen to him?
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Gil-Ad’s blog
Occasional frivolous musings about advertising, marketing,
business, persuasion and psychology.
About the Book
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“Direct and actionable…
refreshingly simple.”
Gil-Ad’s book is direct and actionable. His insights on salesmanship,
customer (not company) focused ads and measurable results are
refreshingly simple. After many years in corporate America,
“Madvertising” is proving to be a great marketing sanity check in
my new role with a small, international consumer products company.
Chris
Williams, MBA,
Harvard Business School
Director, N. American Operations, RBH USA
Minneapolis, Minnesota
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“Anyone who reads this
book
and doesn’t find
a way to profit from it
probably should NOT
be in business.”
Well done! This book reads like the classics in advertising -- Hopkins
and Collier would be proud! I gleaned new insights and the historical
anecdotes were fascinating. Honestly, anyone who reads this book and doesn’t find a way to profit from it probably should NOT be in business.
David
Babineau,
Professional Copywriter,
DavidBabineau.com
Boulder, Colorado
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“A must for all
businesses.”
An
easy and fascinating read into the often misunderstood world of
advertising. A must for all businesses to compare and question just how
effective their advertising is and more importantly how they could get
more “bangs for their bucks” in their advertising budgets.
The fascinating historical anecdotes and the practical examples make for
most entertaining reading.
The down to earth good basic advertising principles will surely provide
most readers with a multitude of ways to improve their advertising and
further develop their business.
Bill
Frankland, CEO,
Gourmet Specialized Gifts,
Melbourne, Australia
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“Takes much
of the confusion and clutter out of what good advertising is all
about.”
Simple, Concise and Credible…
“Madvertising” takes much of the confusion and clutter out of
what good advertising is all about and provides the reader with
a clear call to action to help improve your brand, your business
and your profits.
By
stripping back advertising to its barest components and bringing
‘ad copy’back to its original purpose (i.e. Selling) ,
“Madvertising” will help all small business owners, regardless
of their previous marketing skills, to improve the effectiveness
of their marketing campaigns.
Tim York,
CEO, Unistraw International Limited,
Sydney, Australia |
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“Highly recommended
to any business owner
who needs a systematic
way to drive more
leads and sales.”
“Madvertising” takes the science of writing persuasive
advertising that SELLS for any product or service, and makes it simple.
It doesn’t matter what business you’re in, the strategies and ideas laid
out in the book will show you how to create compelling ads that demand
your prospects attention and persuade them to buy...
...“Madvertising” teaches you
how to create incredibly effective (and profitable) advertising. It’s a
fast and fun read, and it makes the process of creating powerful
advertising simple.
Highly recommended to any business owner who needs a systematic way to
drive more leads and sales.
Scott Murdaugh,
Marketing Strategist,
MakeStuffSell.com
Springfield, Missouri
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